SAMPLE REPORT

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Growth Gap Analysis

Sample Report

Competitive analysis for shopify.com vs 3 competitors

Generated on 1/1/2025

Key Opportunities at a Glance
The most important insights from your competitive analysis
Traffic Value Gap
$33,733/mo
$404,800/yr

Monthly & annual revenue opportunity

Content Gap
390

Pages behind competitors

Quick Win Keywords
5

High-priority opportunities

PPC Replacement Cost
$28,400/mo
$340,800/yr

Monthly & annual paid ads cost savings

Top Content Gap: Inventory Management

🎯 High-volume, low-competition opportunity - competitors are investing heavily in inventory management content

Executive Summary
Top 4 strategic insights and action items from your competitive analysis
High PriorityContent Gap6-9 months
Target B2B & Enterprise Ecommerce Content

BigCommerce and WooCommerce dominate B2B ecommerce content with 89+ pages each, while Shopify has zero coverage. This represents a $127K+ traffic value opportunity in underserved enterprise segments.

Impact: $127K+ traffic value
Your Coverage
0 pages
Competitor Avg
89 pages
Opportunity
High
Est. Traffic Value
$127K+

Recommended Actions

  • 1Launch B2B ecommerce content hub with 15-20 cornerstone articles
  • 2Target enterprise keywords: 'b2b ecommerce platform', 'wholesale ecommerce'
  • 3Create comparison content: 'B2B vs B2C ecommerce', 'enterprise ecommerce features'
  • 4Build inventory management topic cluster (target: 50+ pages)
High PriorityQuick Wins1-3 months
Capture Quick Win Keywords (Low-Hanging Fruit)

5 high-opportunity keywords where 2+ competitors rank but you don't. Average search volume: 12.8K/month. These represent immediate content opportunities with proven demand.

Impact: 12.8K avg monthly traffic
High PriorityAuthority6-12 months
Build Inventory Management Topical Authority

Zero coverage in inventory management content while competitors have 89 pages. This high-demand category is critical for ecommerce businesses and represents a major authority gap.

Impact: 89-page content gap
Medium PriorityAuthorityOngoing
Defend Top 3 Positions & Prime Link Targets

3 high-authority pages at risk of losing top 3 rankings (combined 81K monthly volume). Competitors are investing heavily in these topics. Proactive defense required.

Impact: 81K monthly volume at risk

Ready to Analyze Your Own Site?

This sample report shows what's possible. Your personalized Growth Gap Analysis will reveal the exact competitive gaps holding your site back.

What You'll Get:

  • Analyze your own site against up to 10 competitors
  • Get personalized insights based on your actual CSV data
  • Discover specific content gaps and keyword opportunities
  • See your topical authority and funnel stage distribution
  • Export comprehensive reports to share with your team

Time Required

2-3 minutes (just upload your Ahrefs CSVs)

Cost

100% Free - No credit card required

Pro Tip: Export your Ahrefs data first (Top Pages + Organic Keywords + Paid Keywords) for the most accurate analysis.

Content Gap Rankings

Total indexed pages comparison

#1

woocommerce.com

4,156

pages

#2

bigcommerce.com

3,421

pages

#3

shopify.com

You

2,847

pages

#4

wix.com

2,134

pages

Top Content Topics
Most prominent topics on shopify.com
Ecommerce Tips
https://shopify.com/blog/ecommerce-tips-beginners
342 pages
Online Store
https://shopify.com/blog/online-store-setup
289 pages
Marketing
https://shopify.com/blog/marketing-strategies
267 pages
Dropshipping
https://shopify.com/blog/dropshipping-guide
198 pages
Product Photography
https://shopify.com/blog/product-photography-tips
156 pages
SEO
https://shopify.com/blog/ecommerce-seo
143 pages
Shipping
https://shopify.com/blog/shipping-strategies
127 pages
Payment Processing
https://shopify.com/blog/payment-gateways
98 pages
Social Commerce
https://shopify.com/blog/instagram-shopping
87 pages
Conversion Optimization
https://shopify.com/blog/conversion-rate-optimization
76 pages

Want to See Your Own Content Volume Gap?

This sample shows generic data. Run your own Growth Gap Analysis to see exactly how many pages you're behind competitors and what topics to prioritize.

Content Gaps
Topics your competitors have that you don't
Inventory Management
Found in: bigcommerce.com, woocommerce.com
B2B Ecommerce
Found in: bigcommerce.com, woocommerce.com
Subscription Commerce
Found in: bigcommerce.com, wix.com
Mobile Commerce
Found in: woocommerce.com, wix.com
International Shipping
Found in: bigcommerce.com

Curious About Your Semantic Gaps?

These are sample keyword clusters. Upload your Ahrefs data to discover the exact keywords and topics your competitors rank for that you're missing.

Topical Authority
Authority score = (Top 3 rankings × 3) + (Positions 4-10 × 1) per topic

Competitor Dominance View: This chart shows the top 8 topics where your competitors have the strongest authority. Your smaller polygon highlights the gaps you need to fill to compete in these high-value topic areas.

B2B E-commerceWordPress IntegrationWebsite DesignEnterprise SolutionsSmall BusinessPlugins & ExtensionsE-commerce Platform FeaturesInventory Management0255075100
  • shopify.com
  • bigcommerce.com
  • woocommerce.com
  • wix.com

Want to Map Your Topical Authority?

This radar chart shows demo data. Analyze your own site to see which topic areas you dominate and which need more content investment.

Content Gap by Funnel Stage
Industry-aware URL pattern analysis showing content distribution across buyer journey stages

Your Funnel Distribution

Awareness40.0%
1139
Educational, informational content
Consideration30.0%
854
Comparison, evaluation content
Decision10.0%
285
Product, pricing, conversion content

Competitive Comparison

Awareness Stage Content
Educational and informational pages (blog, guides, resources)
shopify.combigcommerce.comwoocommerce.comwix.com0 pages450pages900pages1350pages1800pages
  • Value
Consideration Stage Content
Comparison and evaluation pages (vs, alternatives, reviews)
shopify.combigcommerce.comwoocommerce.comwix.com0 pages350pages700pages1050pages1400pages
  • Value
Decision Stage Content
Conversion pages (pricing, demo, signup, product)
shopify.combigcommerce.comwoocommerce.comwix.com0 pages150 pages300pages450pages600pages
  • Value

Example URLs by Stage

Awareness Stage
https://shopify.com/blog/what-is-ecommerce
https://shopify.com/blog/ecommerce-business-guide
https://shopify.com/blog/how-to-start-online-store
Consideration Stage
https://shopify.com/blog/shopify-vs-woocommerce
https://shopify.com/blog/ecommerce-platform-comparison
https://shopify.com/blog/best-payment-gateway
Decision Stage
https://shopify.com/pricing
https://shopify.com/free-trial
https://shopify.com/demo
Funnel Stage Distribution
URL pattern analysis showing content distribution across awareness, consideration, and decision stages
View:
AwarenessConsiderationDecision0255075100
  • shopify.com
  • bigcommerce.com
  • woocommerce.com
  • wix.com

Ready to Analyze Your Funnel Coverage?

This sample funnel distribution is illustrative. Get your personalized analysis to see if you're over-indexed on awareness content or missing decision-stage pages.

Content Gap & Publishing Strategy
Current indexed pages: 2,847 | Competitor avg: 3,237 | Gap: 390 pages

Page Count Comparison

Your Site
2847
indexed pages
Competitor Average
3237
avg pages
Content Gap
390
pages behind

Stop Guessing. Start Growing.

The Growth Gap Analysis tool gives you data-driven insights to outrank your competitors

Competitive Benchmarking

Compare your site against up to 10 competitors across all key metrics

Actionable Gap Analysis

Identify specific keywords, topics, and content types you're missing

Growth Prioritization

See which gaps offer the highest ROI based on search volume and competition

Exportable Reports

Download comprehensive reports in PDF or Markdown to share with stakeholders

Ready to uncover your competitive gaps?

Upload your Ahrefs CSVs and get your personalized analysis in minutes

Quick Win Opportunities
High-priority content gaps to fill
ecommerce platform comparison
high
Found in 2 competitor domains: bigcommerce.com, woocommerce.com
Search Volume: 18,200KD: 42Difficulty: 42Est. Traffic: 3640/mo
Intent: Commercial InvestigationFunnel Stage: ConsiderationSERP: Featured Snippet, People Also Ask
best ecommerce platform for small business
high
Found in 2 competitor domains: bigcommerce.com, wix.com
Search Volume: 12,400KD: 38Difficulty: 38Est. Traffic: 2480/mo
Intent: Commercial InvestigationFunnel Stage: ConsiderationSERP: Featured Snippet, Reviews
how to start an online store
high
Found in 2 competitor domains: woocommerce.com, wix.com
Search Volume: 24,800KD: 45Difficulty: 45Est. Traffic: 4960/mo
Intent: InformationalFunnel Stage: AwarenessSERP: Video, People Also Ask
ecommerce seo checklist
medium
Found in 1 competitor domain: bigcommerce.com
Search Volume: 8,900KD: 35Difficulty: 35Est. Traffic: 1780/mo
Intent: InformationalFunnel Stage: AwarenessSERP: Featured Snippet
dropshipping vs affiliate marketing
medium
Found in 1 competitor domain: woocommerce.com
Search Volume: 6,700KD: 32Difficulty: 32Est. Traffic: 1340/mo
Intent: InformationalFunnel Stage: AwarenessSERP: People Also Ask
Prime Link Targets
Keywords prioritized by CPC × Difficulty (higher = more valuable)

🛡️ Defend (Positions 1-3)

Protect these high-value rankings with content updates and backlinks

how to start ecommerce business
https://shopify.com/blog/ecommerce-business-blueprint
Pos 1
CPC: $8.5KD: 48Volume: 32,400Score: 408
what is ecommerce
https://shopify.com/blog/what-is-ecommerce
Pos 2
CPC: $6.2KD: 42Volume: 28,900Score: 260
online store setup
https://shopify.com/blog/online-store-checklist
Pos 3
CPC: $7.8KD: 39Volume: 19,800Score: 304

⚔️ Offense (Positions 4-20)

Biggest opportunities to improve rankings and capture valuable traffic

how to write product descriptions
https://shopify.com/blog/product-descriptions
Pos 6
CPC: $5.4KD: 35Volume: 15,600Score: 189
reduce cart abandonment
https://shopify.com/blog/abandoned-cart
Pos 8
CPC: $9.2KD: 41Volume: 11,200Score: 377
ecommerce email marketing
https://shopify.com/blog/email-marketing
Pos 9
CPC: $6.7KD: 38Volume: 9,800Score: 255
Paid Keyword Gap Analysis
Keywords where competitors are spending on ads that you're not

Total Gaps

127

4 high opportunity

Estimated Investment

$45.6K/mo

Estimated opportunity value (avg per keyword)

Traffic Opportunity

8,940

Monthly visits potential

Key Insights

Top Paid Keyword Opportunities

ecommerce platform comparisonhigh

Search Volume

14,200/mo

CPC

$15.80

Est. Monthly Spend

$6,720

Est. Traffic

425

3 competitors advertising: bigcommerce.com, woocommerce.com, wix.com

best ecommerce platform for small businesshigh

Search Volume

11,800/mo

CPC

$12.40

Est. Monthly Spend

$4,340

Est. Traffic

350

2 competitors advertising: wix.com, bigcommerce.com

ecommerce website builderhigh

Search Volume

9,600/mo

CPC

$11.20

Est. Monthly Spend

$3,360

Est. Traffic

300

2 competitors advertising: wix.com, bigcommerce.com

online store platformhigh

Search Volume

8,400/mo

CPC

$10.50

Est. Monthly Spend

$2,940

Est. Traffic

280

2 competitors advertising: bigcommerce.com, woocommerce.com

ecommerce solutionmedium

Search Volume

7,200/mo

CPC

$9.80

Est. Monthly Spend

$2,352

Est. Traffic

240

1 competitor advertising: bigcommerce.com

shopping cart softwaremedium

Search Volume

6,100/mo

CPC

$8.90

Est. Monthly Spend

$1,806

Est. Traffic

203

2 competitors advertising: woocommerce.com, bigcommerce.com

ecommerce hostingmedium

Search Volume

5,400/mo

CPC

$7.60

Est. Monthly Spend

$1,368

Est. Traffic

180

1 competitor advertising: woocommerce.com

multi-channel selling platformmedium

Search Volume

4,800/mo

CPC

$11.40

Est. Monthly Spend

$1,824

Est. Traffic

160

1 competitor advertising: bigcommerce.com

Recommendations

Start with the top 8 high-opportunity keywords to test paid campaigns.

Analyze competitor ad copy and landing pages for the top gaps to inform your campaign strategy.

Consider starting with a modest budget ($500-1000/month) to test the highest-opportunity keywords.

Two Paths to Content Strategy

Without Analysis

  • Guess which keywords to target based on intuition
  • Manually compare competitor content page by page
  • Miss hidden gaps in topical coverage
  • Waste resources on low-impact content
  • Struggle to justify content strategy to stakeholders

With Growth Gap Analysis

  • Data-driven keyword targeting based on actual gaps
  • Automated competitive analysis across thousands of pages
  • Visual topical authority mapping
  • Prioritized opportunities by search volume and difficulty
  • Professional reports to align your team

Choose the smarter path. Get your personalized Growth Gap Analysis today.

Free • No credit card • 2-3 minutes
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